Now days, sponsorship plays a crucial role in any motorsport arena. From 5-story billboards on the side of a race track, to logos on a driver's helmet, sponsorship is everywhere. It is a relationship of mutual benefit, and one that works well.
Motor racing is the most expensive sport in the world, from club racing to Formula One, it can be very costly. For the driver or team, sponsors offer a corporate strength that they themselves wouldn't normally have, and provide a large part of the necessary funding. And in return, the sponsors themselves experience advertising benefits that are unmatched elsewhere. With televised races, sponsors can be seen by a potentially global audience of millions. And with space available nowadays on driver's helmets, race overalls and merchandise, its clear to see why sponsorship works.

For Chris Hyman of the Kessel Racing Team, the following companies play this cruicial role of sponsorship. They are:

 

 

Arval is the leading vehicle fleet and fuel management expert in Europe, who manage 600,000 vehicles across 19 different countries.

 

White & Case is an international practice with lawyers in the United States, Latin America, Europe, the Middle East, Africa and Asia.




Serco is an international service company who provide operational, management and consulting expertise in the aerospace, defence, education, health, home affairs, local government, science, technology, transport and the commercial sectors.



Provecta are the UK's pioneering specialist in the provision of tax efficient alternatives to company cars.

 

IHG are an international hotel company who's 7 hotel brands span the globe in nearly 100 countries with over 3700 hotels.